Content Writer – Open Positions 3
He/she will be responsible for the creation, management and analysis of digital content that conforms to the marketing and business objectives. This content will take a variety of formats and needs to inspire action among our leads, be well-researched and well written, and contain relevant, targeted key words and phrases.
Help to create and support marketing content for social engagement purposes (e.g. blogs, articles, news letter, emailers, case studies, etc.)
SEO centered writing experience is preferable.- Managing day-to-day operations including conceptualizing the social content calendar, emailers etc
Collaborate with the Marketing and Technical departments to produce high-quality, professional copy for various marketing deliverables.
Language needs to be error free, concise and simple to understand.
Needs to include images of reasonable quality with original links/video links and links of (all) reference articles.
Content should not be used verbatim from a source (copy/paste), but rewritten. Quoting a section of the source is fine.
Digital Marketer – Open Positions 3
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
If you live and breathe digital marketing and want to be part of something big, we would love to hear from you. Drop your resume at [email protected]